You have the newest mousetrap, but...

An old adage is that the landscape is littered with examples of unrealized potential. Some of the most outstanding examples of this are the thousands of wonderful new products introduced each year that die quickly because the introduction strategy for them was either poorly conceived or poorly executed. Don’t let your latest innovation join that giant heap of dead but great ideas. The BJT Group has worked with numerous companies to bring new products through successful introductions and into the mainstream of profitable business. We will use a variety of sophisticated tools to build an introduction strategy that will give your products the best possible chance to succeed in today’s highly competitive markets.

One of these tools is our detailed product evaluation process that addresses the most critical elements of a new product's success:

	Key Attributes
	Target Market Definition
	Pricing Sensitivities
	"Best Offer" Metrics
	Timing and Seasonal Success Factors
	Geographic Success Factors
	Optimum Distribution Channels

At BJT, we can also use a similar process to bring new life to some of the staple products in your assortment that are at the end of their lifecycle. In many cases, former successful products can be revived with a carefully developed re-introduction, re-positioning strategy that can add several seasons of incremental profit to your business.